Marketing stunt may successfully

Digital products have their life-cycle as well, which depends on many factors such as: seasonality, trends or marketing activities. There C Level Executive List are ways to extend or shorten each of the stages of the life-cycle of the digital product, what may increase chance for better selling results.



One of the frequently used marketing techniques is the release of teaser trailers, just before the introduction of the product to the market. Such marketing stunt may successfully induce the interest of the customers and catch their attention. This technique is commonly used by the gaming industry. Before the release of the computer game, gaming companies create promotional materials, usually in the form of video movies. Those trailers may present different forms of content: gameplay, cutscenes, animations, or live-actions.







To expand the life-cycle of the digital product IT industry offers frequent updates of their products. Thanks to this practice customers have access to the new, current versions of the digital product, such as software, immediately after the release. Another option, used by producers is discounting the digital product, which are already on the market for some time. Thanks to this procedure, clients, who couldn’t afford the product at its initial price, may decide to buy it after the reduction.Benefits of remote work.